A Legacy of Legendary Firsts
Bulova's American Dream
A Broadcasting Pioneer
Empowered by Women
Innovation
Explore Our Social Responsibility Initiatives
We Are Family Foundation, founded by legendary musician Nile Rodgers, is a non-profit dedicated to building a global family—celebrating diversity and empowering young people making positive change. Bulova proudly partners with Rodgers on the Special Edition “We Are Family” timepiece, supporting the foundation’s mission.
A Century and a Half in the Making
For 150 years, Bulova has been a visionary leader in the watchmaking industry, marking a series of iconic moments in history and transforming the way the world perceives time. Explore some of the boldest moments that have shaped our remarkable story.
A Century and a Half in the Making
For 150 years, Bulova has been a visionary leader in the watchmaking industry, marking a series of iconic moments in history and transforming the way the world perceives time. Explore some of the boldest moments that have shaped our remarkable story.
The Founding Joseph Bulova opens a small jewellery shop on Maiden Lane in New York City. There, in the heart of the city’s jewellery district, he would forever change time.
Rubaiyat Watches for Women
Introduced in 1917, Rubaiyat marked Bulova’s first line of luxury timepieces designed exclusively for women. Named after the famed Persian poetry collection The Rubaiyat of Omar Khayyam, the watches embodied grace, artistry, and innovation. A perfect blend of fine craftsmanship and feminine elegance.
First Radio Commercial Bulova airs the world’s first radio commercial: “At the tone, it’s eight o’clock, Bulova Watch Time.”
Clock Radio
Bulova invents the world’s first clock radio in 1928. This groundbreaking evolution in timekeeping was only natural given Bulova’s first-of-its-kind radio advert: “It’s 8 o’clock. It’s B-U-L-O-V-A Bulova watch time.”
First In Flight Charles Lindbergh makes aviation history, winning the Bulova prize for the first trans-Atlantic flight.
1927 - The Lone Eagle Watch
Bulova celebrates Charles Lindbergh’s historic transatlantic flight with the debut of the Lone Eagle watch. Released on 17 June 1927, it paid tribute to his pioneering spirit and precision in flight.
First Television Commercial Bulova runs the world’s first TV advert during a Brooklyn Dodgers vs. Philadelphia Phillies game. The spot simply read: “America runs on Bulova time.”
The Accutron Revolution Bulova introduces the Accutron: the world’s first fully electronic watch, powered by a tuning fork and accurate to within one minute per month.
1960 - Accutron
Bulova releases the world’s first fully electronic watch, completely reinventing the way the world keeps time. Known for its superior accuracy, the Accutron’s foundational technology later became an integral part of the U.S. Space Programme.
Space Age Achievement Accutron technology is used by NASA in spacecraft instruments and timing devices during the Space Race.
Accutron and the CIA Using the highly advanced Bulova Accutron Astronaut, the CIA develops the historic Lockheed A-12 high altitude, high speed reconnaissance aircraft.
For the past 150 years, Bulova has been at the forefront of American innovation. Ours is a rich history rooted in masterful design, and precision craftsmanship.
Carefully Crafted
Bulova timepieces have been engineered to provide years of use with minimal need for service. In the event that service is needed, your timepiece is covered by our 3-year limited warranty.